What to expect with AI

Author

Dylan Thomas
November 12, 2024

With how good AI is getting with being able to write copy, a lot of marketers/ copywriters are going to be out of a job soon — unless they do this one thing.

10 -20 years ago, if you were a good writer, you were needed.

writing takes a lot of mental power , edits, and high levels of expertise on the subject.

But now?

AI can spit out entire funnels overnight.

and 85% of the work is spits out is good enough to work with.

what used to take me 3-4 hours now only takes 20-30 minutes per day just editing copy.

It’s crazy…

But on a larger timescale, what does this mean?

Are copywriters going to be replaced?

Will people lose jobs?

Will teams be cut in half?

…. Yes and no.

the only people who will be replaced are the ones who mindlessly do tasks are one dimensional.

if you ONLY write copy…

AND you dont put high-level knowledge into your brain every day (ie: read books)

then you’re cooked.

Because that makes you replaceable.

We’re now entering the era where brain power, knowledge, and unique skillsets will set you apart.

now that most repetitive tasks are being handled by AI, the truly creative people are going to dominate.

And since the barrier to entry is so low, the ones who deeply study their industry and have truly unique insights are going to stand out even more

think of it like a 7ft tall person standing around a bunch of 5’2 people.

they’ll STICK OUT really easily, right?

That’s exactly what i see happening.

99% of people dont read or study anything deeply…

And the marketplace is begging for people with unique insights and ideas (look at the kind of content alen sultantic creates and tell me im wrong.)

So to wrap this up: