The “FIIMAW” Effect: How to Make People Throw Money at You

Last night, i was deep in thought.

Was thinking how can I add more to some offers i’m working on rn

You know, doing the usual Hormozi x Russell Brunson x every internet marketing offer creation method that you and I have both seen so much of…

Then randomly, out of nowhere, a voice just pops into my head

“Just stop being selfish.”

And I stopped for a minute…

Then it hit me.

That’s how you make the irresistible offers…

The ones that make people aggressively throw money at you…

And triggers what I like to call the FIIMAW effect (Fuck It I Might As Well)

Understanding Your Buying Patterns

Think back to things that you’ve purchased in the last month or so.

How many times have you purchased something and the final step before the finish like was “ well it’s only $___”

or “i’m getting deal so I might as well”…

Or even “after I purchase this I get ___, so it’s worth it”

These are the things we tell ourselves before purchasing…

We’re always doing mental calculations on the ROI of what we spend money on

from things as small as ordering food to purchasing $5-10k+ offers.

It’s always the same 10-15 thoughts.

And those thoughts only come up from one thing…

Having a Selfless Offer.

I was looking at a new offer Russel brunson just dropped

And he had me 🤏🏾 this close to throwing money at him.

why?

The offer gave me so many products…

So much value…

And was relatively cheap in comparison wot what I should be paying for it

(i’m dropping the link to the offer at the end of this email, so read til the end..)

It was getting to the point where the offer was borderline ridiculous…

But that’s what it has to be.

I remember watching Hormozi’s 100M leads webinar a few years ago…

and I could literally feel myself getting emotional when he said that he entire offer was free.

So Here's the Play:

Next time you’re building a product, making an offer, or writing a launch sequence…

Ask yourself:

“Am I creating something they’d feel stupid not to buy?”

“Would I feel emotional if someone gave me this?”

“Does it feel like a +1000 transformation, not just a +10 tweak?”

That’s the bar now.

Your buyers feel it.

And if you keep showing up with that level of obsession—for them—they’ll keep buying from you.

Forever.

Take some pride in caring about the people who pay you.

Because it always comes back around.