I Paid Zuck To Get Me a Girlfriend.

alright.

This simultaneously the smartest and dumbest thing I’ve ever done.

I was deep in the trenches of one of Gray Halbert’s seminars…

and something weird caught my attention.

This dude ran a full page newspaper ad to get a girlfriend with direct response copy…

And it worked.

He was talking about how he was able to so many qualified women blowing up his phone that he couldn’t even answer them all…

And ended up dating one for 7 years.

So me being a direct response disciple thought to myself…

What if someone did that but for digital marketing?

I joked about it before and jokingly told people I knew “i wonder what the CAC would be on finding a wife..”

But I had a little extra time and 1-200 to test this seemingly stupid idea…

So I did.

And what happened next blew my mind…

The ad that changed it all.

So listen I was laughing at myself the entire time writing this.

I’ve never seen anything like this in my life 😂 so there was no case studies, except gary’s ad.

So I thought about the whole thing form advertising first principles:

• Who is my ICP

• What is their Pain / Dream outcome

• What’s the no-brainer offer? ( me )

• What’s the Scarcity and Urgency ( I got kinda diabolical with this 😬 )

• And what is the psychology of my customer

• What is the natural media format of the platform i’m on to make the ad blend in and not seem “salesly” — but organic.

So got my type of girl I liked and pin pointed it.

I have a pretty practical sense of people, so I already knew what pain points she had every day ( educated and a little ambitious so she’s “picky” — but doesn’t have enough quality guys to choose from )

What was the offer? Me.

Height, income, looks, intelligence, and charm.

cool, now how do I make her DM me TODAY and not tomorrow?

quick psychology lesson inside the female brain…

It’s designed to compete for the best possible mate.

Evolutionary psych ( read the Female brain if you haven’t — it’s saucy. 🍜)

So when other girls like man — he becomes instantly more desireable.

Well, online, you can manufacture status signals.

I played it smooth.

Story highlights on my IG with an extra drink on the table.…

me having fun traveling and the slight hint that i’m with women — but not in a way where i’m trying to make it a flex.

It’s subtle.

on purpose.

Because women have 11x the nuerons for communciation in their brains than men do…

So that means she reads social situations and in between thelines a lot better than men.

When you spend enough time around girls you’ll notice their language is never really direct.

instead of saying “i hate this” she’ll usually say “ It’s not the best” or “im not completely in love with it”

Less direct and confrontational.

So adding the subtle ques is what made this funnel so magical.

We got the ICP research done, now for creative and ad strategy

Made one of those news style IG posts with me on it as a carousel with action and lifestyle shots.

Then the copy…

Omg the copy was so fire…

Started with hitting the heavy pain point :

“ to the girl who’s tired of explaining to her friends why she’s too “picky”…

Then went into story,

made a challenge in the hook:

“ if you don’t fall head over heels after reading this, i’ll give you a dollar”
For max payoff.

Thenn got into introducing myself, heavy comedy in the copy, and eventually shouting out the kind of woman she is

made lots of positive assumptions “you’re probably the kind of girl who ___ “

And when you know who you’re talking to, this DQ’s most of the market.

Then when into disqualification language — all the things I didn’t want.

And made a very simple CTA that was light-hearted and low pressure.

But the thing about my creative…

I showed blurred DM’s that I was “already getting”…

So it already added scarcity, urgency, and social proof —- if she wanted to get a chance, she had to act NOW.

and boy did they act…

Ended up getting a $1.56 cost per DM on IG…

Literally so many I couldn’t even keep up and had to shut down my ads…

And pretty much achieved what I wanted to.

So what should you take a way from this crazy copywriting experiment?

That the ability to deeply understand people, their psychology, and advertising will allow you to unlock very powerful abilities.

It can help you get a girlfriend…

Get a job…

Close more deals…

make more money…

and much much more.

But you need to deeply understand psychology to do this.

I did this as a semi-joke but what I did here was VERY advanced psychological profiling, copywriting, and advertising.

It’s hands down one of the best skillsets in the world to have.

a sales rep can close 1:1 deals.

A master advertiser can influence and persuade millions.

Choose your leveragable skill set.

(P.S. The offer with Malcolm launches this week. It’s loaded with high level psychology and advertising shit like this. Things most people online don’t dive deep enough into. You do NOT want to miss this. )