Does it even matter?

So I got this email yesterday...

"Yo DT, I'm crushing it with my campaigns already — do I really need to care about all this psychology stuff?"

Here's the thing most people don't get...

You're Doing This Backwards.

Everyone's obsessing over metrics.

CTR this, ROAS that, CPA blah blah blah.

But here's what actually happens:

You launch a campaign → It tanks → You blame the creative → You test new “angles” → Still tanks → You blame the audience → You increase budget → Burns more money → Repeat.

Sound familiar?

The Real Problem (That Nobody Talks About)

Metrics suck, and inconsistent results only come from not understanding what people are thinking and feeling throghout the funnel.

Most focus on the what ( this ad has a lower CPA) instead, you need to locked in on the Why ( this as had lower CPA because we’re doing XYZ )

Understanding this is how you build predictable and scalable ways to make your market spit out money to you.

The words you write and the funnels you build are only valuable if you know how it makes someone think and feel.

This is how you get results practically overnight.

Ex:

Had a student I was working with split-testing a lander for CRO…

He built a lander that on paper was perfect.

But it wasn’t beating the control.

Took a look and found this…

He had a section that was stirring the wrong kind of emotion and imaged inside the prospects head (women buying skincare)

Told him remove the section.

Women are more empathetic a buyers and they feel negative emotions longer and more impactful than men do — you don’t want to make her feel like shit before buying

He removed it.

48 hours later was beating control by 19%.

No copy changes.

No “redo the entire lander”

Just results from understanding how people think.

This is exactly the kind of knowledge we’re giving you inside propaganda inc.

8 weeks, direct 1on1 access, and if the sauce inside this offer isn’t what you expected…

you just simply get your money back —- no 1000 step “refund policy” that these other guys run with.

I know how good this is and put my money where my mouth is.

(P.s we’re only leaving this offer open for 6 more days. And 10/20 of the open spots are already gone)