He asked me this...

I got an email from a subscriber yesterday with this question:

“ Can you explain Positioning & how it works in content marketing?

If you would like me to be specific try, please try answering the question:

"How should I make content on Twitter that attracts buyers "

In terms of positioning, I made a video here about it —- this is simply put how you’re perceived in the marketplace.

in terms of content marketing to attract clients….

I’ll be honest, I struggled with this, but still learned a few things from getting over a nearly 2M total impressions on twitter over the last few months.

Here are a quick 5 lessons i learned from throwing everything at the wall and seeing what sticks.

1. Choose your path

Are you going to be selling b2b services or b2c info products?

this is important when deciding how to make content and build an audience.

b2b = less engagement and metric, but more direct qualified buyers.

Expect to see low impressions because you’ll be solving very niche problems.

it’s easy to get 100k impressions with platitudes and general advice —- but the people who consume general advice are usually surface-level beginners —- b2c.

But if you’re selling data analytics software to healthcare SaaS companies, you wont be getting 10k retweets and a million likes —- there’s just too small of a market for that.

But they’re worth 10x more.

Be careful what you choose, because it can put you into a box.

I started off with general copywriting content and was confused why I was only attracting Affiliates and copywritiers instead of the clients I wanted to work with — so I had to change the subjects I was talking about.

There’s nothing wrong with either option; just know which one you want to do.


2. Use the right bait

Each market has very niche and specific problems.

If you want to attract 1 type of customer, then make lead magnets that only solve THEIR problem.

Create mini solutions that solve your audience’s problem and give those away for free —- But always make sure you have an offer to sell.

Ex: if your dream client is plumbing business owners — make a guide on how to increase their contractor output by 50%

This only would apply to plumbers.

This makes them believe you have the solution to their problems because of how well your products specifically help their business.

Everything should be talking to one person.

because it shows that you have expertise.


3. Have something to sell.

I f*cked up with this and was dropping value out the ass, but I didn’t have my offer setup and products ready to go.

I would think about this as early as possible

Think of tools,services, information, or products that your specific audience would find useful.

and Sell it.

Forget the Hormozi “Give everything away for free”

If you make good products that can really help someone —- sell them.

Then, give away all the sauce in your content.

4. Have original ideas.

99% of the online content is recycled garbage.

Why?

because everyone copies each other and doesn’t read anything.

something i’ve learned from listening to the founder’s podcast — the greatest innovators and businessmen made it a point to consume as many books as possible about their industry.

I don’t know about you, but if billionaires and the greatest founders ever say this, then it has to be true.

think about it…

a book is usually 15+ years of someone’s life squeezed into 200-300 pages.

And since most people don’t read, that’s where the greats tend to hide their secrets.

Read as much as you can about your skill and post/ test whatever you discover.

No one can compete with you because:

A. you’ll simply know more

and

B. They’ll be to lazy to go find it.

you’ll have truly original ideas.

(tip for finding good books: just go to the back of each book you finish and read the bibliography for more book recommendations. Also try to read books published before 2000.)

5. Just keep going.

simple, and hard to stick to.

just keep posting.

keep talking to that one person

keep finding unique ideas hidden from the masses

and just stay top of mind.

There are so many other strategies for creating content, but that’s just my two cents on it.

If this was helpful to you, please respond and ask any marketing question, and I'll try to answer it in the next one.